There is a reason why businesses continue to use promotional products to drum up sales and create interest in their target market. Quite simply, it works. Promotional products have been used in one form or another as a marketing tool for decades.
Used strategically, promotional products can help boost sales, brand awareness, and leads. It can even help build customer loyalty.
Promotional products are best used when they are an integral component of your campaign and if they are chosen carefully to either match or complement a theme, motif, or event. Promotions Warehouse lists the number of ways using promotional products can help your business.
What are Promotional Products?
A promotional product is any product, item, or object that is given away to customers or clients to promote a business. These products typically have the name and logo of the business, along with contact information, such as a phone number, website, or address. A promotional product is usually given with the launch of a new business, a new service, event, or a new product.
The most common promotional products include pens, bags, t-shirts, mugs, caps, diaries, mini calculators, calendars, notepads, towels, and coasters. The key similarity in these products is function. Since they are likely to be used, promotional products do their job as expected – that is, promote the business.
Importance of Using Promotional Products
Generate More Sales
Promotional products are usually offered as giveaways with the purchase of a product. If a customer wants to obtain the promotional product, he/she will have to make a purchase of the main product. Customers will also appreciate getting something extra with their purchase. As such, it is much easier to drum up sales and get products off the shelves.
Increase Leads
People who have never heard of your business are potential customers. By using promotional products, building awareness about your brand is much easier. A well-designed promotional campaign can leave a lasting impression on potential customers and help boost the identity of a business with little effort.
Cost-Effective Marketing Tool
Used well, promotional products are actually budget-friendly solutions to market a business. When ordered in bulk, some promotional items cost only a few cents to produce. Compared to other more familiar forms of advertising, promotional products can get the word out and generate brand/business awareness without having to spend hundreds or even thousands of dollars.
Free Advertising
According to past research about 89% of consumers have, at one point, received some type of promotional product. What this means to a business is that almost 9 out of 10 consumers are using a promotional product right at this very moment and may be considered a walking advertisement for your brand or business. This is especially true with promotional products that are worn or used, including articles of clothing, accessories, and even stickers.
Reliable Means to Sell to the Target Market
One key advantage of a promotional product is that it can be used to market to the target consumer group by proper positioning of the brand’s message. According to research performed by PPAI (Promotional Products Association International), promotional products have multi-generational reach in that they are appreciated and well-tolerated across generations, from boomers to Gen-Xers to millennials. In fact, promotional products is considered as the most effective in generating a response from the target market.
Target Consumers Have Easy Access to Business Information
Media ads, such as those that appear on TV or the Internet, rely on the presence and attention of the consumer to work properly. This can only happen if the target consumer is tuned in to the right channel, frequency, or website. Print ads, on the other hand, must be accessed by the target consumer group to be seen. Promotional products work better in that they are functional and more likely to be used. Target consumer groups can be exposed to your brand simply by seeing it being used by the recipient.
Offers a Passive Way of Advertising
Promotional products can reach not just their target market but also to every person who sees the products themselves. Many promo products, such as pens, notepads, coasters, and lighters, are shared with other people. As a result, exposure of your brand or business is much more effective and immediate.
On top of that, majority of the recipients of promotional products use them frequently. This allows your brand, business, and/or message to be viewed much more frequently and for an extended period of time. There is also a good likelihood that the recipient of a promotional product might pass it on to someone else, thereby extending the reach of your brand further.
Avoid Unsolicited Advertising
Any consumer will tell you that unsolicited ads are downright annoying, and they would likely avoid it if they could. With a promotional product, you can still engage your target consumer group without using forced advertising. As a result, it is not likely that consumers will build a negative association with your brand.
Better Product Recall
Consumers have to remember a product, brand, or company name at point of purchase for them to actively consider buying. It they fail to recall the product name or brand, they will likely purchase something else. Promotional products help increase brand memory, which helps build awareness and interest among the target consumer group. This is especially effective when businesses offer promotional products that their target market use daily or at least, frequently. Everyday items, when used as promotional products, are far more effective as a means to increase your business reach than traditional ads.
In conclusion
promotional tools can be an exceedingly nice advertising and marketing device for companies to extend their manufacturer awareness, construct higher product recall, and interact with their target customer group. With the majority of recipients using this merchandise frequently, it presents a prolonged duration of publicity for your manufacturer or message. All sizes of companies can use promotional objects as a nice advertising tool. However, it is vital to recognise what your target audience desires and anticipate how they will use the product before deciding on a promotional item. Be sure to check the website for more information on developing marketing tools.
Additionally, with the aid of fending off unsolicited advertising, promotional merchandise can be a welcomed way to have interaction with customers without growing a terrible affiliation with your brand. If you are searching to enhance your enterprise’s attainment and have interaction with your target audience, think about incorporating promotional merchandise into your advertising and marketing strategy.