Product Packaging 101: A Complete Guide

Your product’s packaging is the first thing that your customers will see. Although there are a lot of considerations that factor into how they will perceive your brand, good packaging will always make a strong first impression.

Whether you’re looking for food packaging, marijuana packaging, or something more unique, it’s time to put in the extra work to make your product stand out!

What is product packaging?

Generally, product packaging deals with how a product is presented. It may tell a story and set the tone for how you want your entire company to be represented. A clean and modern look for your product package will make a different impression than a beachy design or one that is focused on a rustic, natural appeal.

Customers can judge the worth or quality of a product just by looking at it, thus product packaging communicates a lot about your brand in a fraction of a second. The appropriate packaging can also help you sell more by making you stand out, which is a huge plus. 

Packaging may appear to be a trivial consideration, but far too many retailers put it off until the last possible moment. It is a vital part of your marketing and service strategy, and it’s not something to be treated lightly. 

In this article, we’ll walk you through the process of choosing a solid packaging design that will help you boost sales and represent your brand well.

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Product Packaging: What You Need To Know

Before you start designing a packaging for products, it’s important to do some basic research. There are a lot of factors that go into packaging design, and it’s important to understand all of them before you begin.

Know who your audience is. 

You need to know who your audience is and what they want from a product in order to create packaging that will appeal to them. Your target audience is the one who will most likely reach out to you for something that they want. This is why it’s so important to understand what they want from packaging.

What do you want people to think when they see your brand?

If they’re thinking about organic skin care products, then rustic packaging works well for them. If they’re thinking about clinical-crafted products, then rustic packaging doesn’t work for them.

Do you already have a website or a brand name? 

It is important to choose a packaging that will work seamlessly with what you already have in place. We recommend having a central theme that you can work your whole branding around. These include brand colours, themes, approach, etc. 

Keep your brand’s core identity in mind and let it dictate the direction of your product’s visual design and what-nots.

Conduct market research.

Even if you want your brand to be completely unique, it pays off to know how other people are succeeding in their own businesses. Try to learn a few tricks of the trade that will help you improve your business faster.

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Market research is crucial to any business. In terms of packaging, you can try purchasing a few items from businesses that sell similar products. Then, you can observe its weaknesses and strengths, and use that information as a guide for your own product’s packaging.

The process of designing product packaging is obviously time-consuming, and it is not something to be handled lightly. It has the potential to create or break your brand, so make the decision wisely. 

The best packaging will find a balance between cost-effectiveness and aesthetic appeal, while being faithful to your brand and what your target audience wants to see.


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